nostalgia.

Some feelings are hard to put into words. The ache of an old memory. The loneliness in a crowded room. Knowing something has changed, but not quite knowing what.

Approximately Human starts in the comments. We ask you to describe those feelings on social media. Your words inspire ours. Each word becomes a limited clothing drop — something you can wear, for something you can’t quite explain.

One shirt per 1,000 followers. A minimum of 10. We record our combined follower count before each release, then fix the edition size. Once it sells out, that’s it. After the hundredth word, the collection is complete.